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Los Angeles Rams Hope To Unveil New Alternate Uniform Each Season

When the Los Angeles Rams unveiled their new home and road uniforms this spring, they also teased two alternate uniforms still to come in 2021 and 2022, respectively. That said, Rams chief operating officer Kevin Demoff has plans that go well beyond that. “Our goal, hopefully, is we can get

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The 1993 LA Clippers Redesign that Never Was

In 1991, the Los Angeles Clippers came to NBA Creative Services, looking for a redesign. Tom O’Grady, later the founder of Gameplan Creative, and his team of creatives at the NBA took up the task. I spoke briefly to Tom to get his recounting of the story. In his own

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Los Angeles Rams Tease Alternate Uniforms In 2021, 2022

The Los Angeles Rams officially unveiled their new uniforms on Wednesday morning, which include a modernized metallic helmet, gradient numbers on the royal blue home jersey and a bone-colored road look.  In doing so, the Rams also subtly announced on their website they’ll reveal two additional alternate uniforms in 2021

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Los Angeles Rams Unveil New Uniforms

On Wednesday morning, a little less than two months after they revealed a new logo set, the Los Angeles Rams finally unveiled their corresponding uniforms.  “SoFi Stadium is an iconic, transformative stadium that encouraged us to design uniforms as innovative as our new home,” Rams chief operating officer Kevin Demoff

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Los Angeles Chargers Unveil New Uniforms

The Los Angeles Chargers unveiled new uniforms on Tuesday morning, marking the first significant update to the franchise’s overall look since the 2007 season — when they were still located in San Diego. From the Chargers’ press release: “Whether it’s a Sunday cruising down the Venice Boardwalk or taking in

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Los Angeles Rams COO Kevin Demoff Reads Mean Tweets About New Logo

Los Angeles Rams chief operating office Kevin Demoff promised to read mean tweets about the team’s new logo if fans raised more than $2 million during their virtual telethon on March 24. Fans exceeded that goal and raised over $2.3 million for the United Way of Greater Los Angeles’ Pandemic

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Los Angeles Rams Creative Team Discusses New Logos, Color Scheme

The Los Angeles Rams unveiled a new logo set and color scheme on Monday afternoon as a precursor to the opening of their new state-of-the-art stadium this summer.  The final result was a two-year collaborative effort between the franchise, Nike and the NFL, and the goal was to blend multiple

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Los Angeles Rams Reveal New Logo, Color Scheme

The Los Angeles Rams officially unveiled their new logo and color scheme during a livestream on their team site and social media channels on Monday afternoon. “We wanted to make sure all Rams fans can see our new marks and, especially, our new colors, which represent the vibrant, sunny optimism

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A Look At The Los Angeles Rams’ Logo History

After months of speculation, misdirection and leaks, the Los Angeles Rams are finally set to unveil their new logo and color scheme this afternoon. So with that, we’ve decided to take a look back at the Rams’ logo history, which dates back to when the franchise was founded in Cleveland

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Los Angeles Rams To Unveil New Logo, Color Scheme On March 23

In a letter addressed to season ticket holders on Friday night, Los Angeles Rams chief operating officer Kevin Demoff announced the team will unveil its new logo and color scheme on Monday, March 23. The reveal with take place at 3 p.m. ET (12 p.m. PT) as part of a

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SoFi Stadium and Hollywood Park Formally Announce LA Bowl

SoFi Stadium, the state-of-the-art home of the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, a 298-acre sports and entertainment complex, have partnered with the Mountain West and Pac-12 conferences to create a new collegiate postseason game called the LA Bowl. The LA Bowl, which was officially announced

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Los Angeles Rams COO Trolls Fans With New Logo On Twitter

Last month, Los Angeles Rams chief operating officer Kevin Demoff announced the team will unveil a new color scheme, uniforms and logos ahead of their upcoming move to SoFi Stadium.  In the meantime, he has entertained fans asking for hints on Twitter with photos and gifs that may or may

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