After the 1997 season, the Triple-A Louisville RedBirds switched affiliates from St. Louis to Milwaukee, and thus needed a new nickname. Playing off their city’s location on the Ohio River and its close relationship with baseball bats, they adopted the nickname RiverBats, which they would keep for four seasons before
Tag: louisville bats
Louisville Bats to play as Derby City Mint Juleps
Every time it seems that the wave of food-based promotional identities in minor league baseball has played itself out, along comes the perfect team with the perfect promotion to draw me back in. Today it’s the Louisville Bats rebranding as the Derby City Mint Juleps who have restored my faith
Louisville Bats celebrate Halloween in July
The Louisville Bats, Triple-A affiliate of the Cincinnati Reds, will wear orange and black Halloween-themed jerseys tonight, just 117 days before the actual holiday. “Halloween in July” at Louisville Slugger Field will feature trick-or-treating on the concourse and a costume contest, among other spooky festiveness. The jerseys feature Halloweenish bats,
Louisville Bats to pay tribute to bourbon as Mashers
The Louisville Bats, Triple-A affiliate of the Cincinnati Reds, will play a game as the Louisville Mashers May 26, an homage to the city’s affinity for bourbon. The team will commemorate Cheers to Bourbon Night with specialty uniforms and a bourbon-based logo designed by Brandiose. Per the team, “The name
Top 25 Minor League Merchandise Teams Are Diverse, to Say the Least
Minor League Baseball just released its annual list of its top 25 teams in terms of merchandise sales, and the only consistent thing about it is that there is no consistency. The list represents a wide diversity of teams and approaches to branding. It includes a range of classifications, from Triple-A
Minor League Baseball opens season with 11 new-look teams
We’re on the cusp of the 2016 baseball season, which means that we’ll finally be able to see in action the new minor league baseball identities that have been unveiled over the last few months. The 11 affiliated teams that rebranded during the offseason can be broken down into three categories: new teams playing with new names in new
Louisville Bats Unveil New Colours, Logos, Uniforms
The top-level farm club of the Cincinnati Reds will look a lot more red in 2016. Today the International League’s Louisville Bats unveiled an entirely new identity, new colours, new logos, new uniforms, all that remains is the team name. The old, unique colour scheme of black, purple, and gold has been
Bats host brand-appropriate (!) Superhero Night
Minor league baseball theme nights are becoming more the norm than the exception, so it’s a breath of fresh air when one comes along where there’s a genuine connection to the team. The Louisville Bats—whose name is a wink and a nod to the fact that they play in the hometown