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Ope! Madison Mallards unveil another alternate

There are a lot of theories about the origins of the quirky exclamation “Ope!”—none of which stand up to any real scrutiny. More onomatopoeia than actual word, the term has been likened to “oops” or “oh” plus the letter P, and associated with most anywhere human beings have made inadvertent

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Madison Mallards declare, we are the Wurst

Fresh off the successful unveiling of their Chris Farley–inspired Madison Motivational Speakers alternate identity, the collegiate summer level Madison Mallards unveiled a second temporary rebrand based on a meaty Wisconsin classic. The team will play one game as the Wisconsin Wurst for one game this summer. The identity is based

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Madison Mallards unveil alternates IN A VAN DOWN BY THE RIVER

The collegiate summer level Madison Mallards unveiled an alternate identity today based on a classic Saturday Night Live sketch that featured the late, great Madison native Chris Farley over three decades ago in 1993. The logo and uniforms evoke Farley’s character Matt Foley, a down-on-his-luck motivational speaker who famously lives

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Madison Mallards rebrand focuses on local community

The Madison Mallards, a Wisconsin-based collegiate summer team in the Northwoods League, unveiled a new identity this weekend that plays on connections to the local community. The suite of logos, designed by Planet Propaganda, a creative agency based in Madison, are headlined by mascot Maynard G. Mallard calling his shot

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