The 2017 Creamer Awards Winners: Best New Sports Logos of the Year

The year has come to a close and with that comes our announcement of the winners of the 2017 Creamer Awards, our sixth annual recognition of the best in new sports logos over the course of the past twelve months. Before we reveal the results I’d like to take a

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Bucking Trends: The Story Behind the Memphis Redbirds

In a minor league baseball landscape of increasingly outrageous logos and team names, the St. Louis Cardinals farm system is unusual. Three of the Cardinals’ six affiliates are named directly for their parent club, including Double-A Springfield, High-A Palm Beach, and Rookie League Johnson City. Two of the three Cardinal affiliates with unique names are the

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New Look for St Louis Cardinals Farm Team

The St Louis Cardinals’ Pacific Coast League Triple-A affiliate unveiled a new set of logos and uniforms at a media event earlier today. Designed by Kentucky’s Studio Simon, headed by Dan Simon. Among their extensive portfolio is the Milwaukee Admirals of the American Hockey League, which was the 2015 Creamer Award winner for

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Memphis Redbirds Unveil New Primary Logo

The Memphis Redbirds, AAA Pacific Coast League affiliate of the St. Louis Cardinals unveiled their new primary logo via a press release earlier today. The new logo further streamlines the “birds-on-bat” theme running wild through the Cardinals Minor and Major League affiliations. “We are extremely excited to debut our brand new logo

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