The Class A Advanced Winston-Salem Dash have ditched their grimacing, speeding, cartoon baseball primary logo in favor of a rounded, classic-feeling WS. The unveiling of the new mark, which was created by the Winston-Salem-based design firm The Variable, was something […]
Prairie dogs are tubby rodents that serve as food for basically every predator: hawks, coyotes, snakes, semi-trucks, you name it. So what would make a baseball team in a rough-and-tumble part of the country like western Texas want to adopt […]
The Florida State League will enter the 101st year since its founding with a new logo created by Florida-based Fooser Sports Design. The logo features colors you would associate with Florida, as well as imagery of a baseball, an outline […]
The Fredericksburg Nationals—FredNats to friends—unveiled a new logo today to augment the new identity they debuted earlier this year. The logo features George Washington’s mother Mary Washington. “The story of Fredericksburg, Virginia, is not just George Washington chopping down the […]
Minor League Baseball’s growing and increasingly popular Copa de la Diversión (Fun Cup) program will feature 92 teams in 2020, up from 72 this past season. Now in its fourth year, the initiative involves teams adopting temporary Spanish-language brands. The […]
The franchise that once served as the poster child for minor league baseball’s era of outrageous logos today unveiled a classic-feeling new brand that it hopes will set a new standard going forward. The erstwhile New Orleans Baby Cakes, whose […]
The Gwinnett Stripers, Triple-A affiliate of the Atlanta Braves, unveiled a new pinstriped home jersey, a new batting practice cap, and an updated retro alternate cap today. The new jersey is a simplified version of one the team wore last […]
There are 160 affiliated Minor League Baseball teams, and as of right now, 136 of them have unique, locally appropriate nicknames, which is the fun and morally correct thing to do. The other 24 are named for their parent clubs, […]
Since the invention of the colour wheel by Isaac Newton in 1666, art teachers around the world have been using it to torture unwitting students. But we’re here to prove that the colour wheel can also be used for humane […]
Last week, we were introduced to the 72 Spanish-language brands that Minor League Baseball will feature in its Copa de la Diversion this season. Now that we’ve had time to process what we’ve seen and break down what works and […]
Minor League Baseball’s Copa de la Diversion program has grown from just four teams in 2017 to 33 last year to 72 this season. It’s so many that we had to break our post into two parts. Below are the […]
Minor League Baseball’s successful Copa de la Diversión (Fun Cup) program, in which teams reimagine their brands in the Spanish language and in the traditions of Latin communities, has grown to more than twice its previous size this season. The […]
