The franchise that once served as the poster child for minor league baseball’s era of outrageous logos today unveiled a classic-feeling new brand that it hopes will set a new standard going forward. The erstwhile New Orleans Baby Cakes, whose creepy baby tenure lasted a mere three seasons, launched their
Tag: milb
Gwinnett Stripers update caps, uniforms
The Gwinnett Stripers, Triple-A affiliate of the Atlanta Braves, unveiled a new pinstriped home jersey, a new batting practice cap, and an updated retro alternate cap today. The new jersey is a simplified version of one the team wore last year. The 2020 version removes piping from the neck and
Connecticut Tigers are looking for a new name
There are 160 affiliated Minor League Baseball teams, and as of right now, 136 of them have unique, locally appropriate nicknames, which is the fun and morally correct thing to do. The other 24 are named for their parent clubs, which is boring and a dereliction of their responsibility as
Wheel of Logos: Your 2019 Minor League Baseball Colour Wheel
Since the invention of the colour wheel by Isaac Newton in 1666, art teachers around the world have been using it to torture unwitting students. But we’re here to prove that the colour wheel can also be used for humane purposes! It’s Opening Day for Minor League Baseball, and with
Ranking the Best of the MiLB Copa de la Diversion
Last week, we were introduced to the 72 Spanish-language brands that Minor League Baseball will feature in its Copa de la Diversion this season. Now that we’ve had time to process what we’ve seen and break down what works and why, here are the seven best looks, nicknames, and identities.
MiLB unveils Copa de la Diversion logos: Part 2
Minor League Baseball’s Copa de la Diversion program has grown from just four teams in 2017 to 33 last year to 72 this season. It’s so many that we had to break our post into two parts. Below are the second set of 36 unveiled over the course of the
MiLB rolling out Spanish-language Copa de la Diversion brands
Minor League Baseball’s successful Copa de la Diversión (Fun Cup) program, in which teams reimagine their brands in the Spanish language and in the traditions of Latin communities, has grown to more than twice its previous size this season. The program began with just four teams in 2017, jumped to
Amarillo Sod Poodles Announced as new Minor League Ball Team
An offseason Ferris wheel of franchise relocations will bring affiliated Minor League Baseball back to the city of Amarillo, Texas, for the first time since 1982. In an announcement made just moments ago, the Double-A San Antonio Missions franchise is moving 500 miles to the north to become the Amarillo
Double-A Eastern League Unveils New League Logo
This morning the Eastern League, a double-A member of Minor League Baseball, updated their league logo for the first time in twenty years. The new mark was designed by San Diego-based Brandiose who has been responsible for a host of new Minor League team identities over the last several seasons
New North Alabama minor league team reveals spacey name options
When the Double-A Mobile BayBears relocate to Madison, Alabama, for the 2020 season, the franchise will take on a new nickname. We know now that the moniker will be one of the 10 listed below, which were among more than 3,300 suggestions submitted to a name-the-team contest. The name options
MiLB sets sales record, announces top 25 teams
The 160 affiliated Minor League Baseball teams sold a record $70.8 million worth of merchandise in 2017, a 3.6 percent increase over 2016’s sales numbers, which were also a record. The increased sales can be attributed in part to a growing number of rebrands, promotional uniforms, and temporary identity changes.
Aviators Appears to be New Name for Las Vegas 51s
The Las Vegas 51s will still be looking up to the sky for their new identity… just not quite so high next year. According to some Grade-A sleuthing by Clark Rasmussen of DetroitHockey.Net we’ve learned that it sure looks like the 51s (New York Mets-AAA, for now) will be using