One of the fun things about Minor League Baseball is all of the wacky promotions that you’ll see from time to time, and the zany uniforms that come with them. The uniforms are sometimes fun little alternates, and other times they’re flat-out nonsensical, but rarely do you see a uniform
Tag: milb
Chopping Onions: The Story Behind the Batavia Muckdogs
Since 1998, the short season Single-A Batavia Muckdogs have been represented by a snarling menace whose roots look like they should trace back to the toughest of junkyards. The unapologetically fierce dog, bursting from between the slats of a wooden fence, belies the true (and pretty well obscured) origin of
Staten Island Yankees will have a new name in 2017
We already have one New York–based minor league baseball team ditching its parent club’s brand—the Binghamton Mets will go by a new name next year. Now the Staten Island Yankees have announced that they’ll make a go of it with their own identity. The team, which plays in the short-season
Striking it Rich: The Story Behind the Tulsa Drillers
In 2002, when starry eyed recent college graduates Jason Klein and Casey White of Plan B Branding visited Tulsa, Oklahoma, on a research trip for one of their first projects, the spectacular view from their luxurious accommodations gave rise to a minor league baseball brand that has endured for more than a decade.
Top 25 Minor League Merchandise Teams Are Diverse, to Say the Least
Minor League Baseball just released its annual list of its top 25 teams in terms of merchandise sales, and the only consistent thing about it is that there is no consistency. The list represents a wide diversity of teams and approaches to branding. It includes a range of classifications, from Triple-A
Feeling Blue: The Story Behind the OKC Dodgers
There are few trends in sports more pronounced than minor league baseball teams abandoning their parent club’s brand in favor of a unique nickname appropriate to the local community. So shortly after the 2014 season, when the Oklahoma City RedHawks announced that they would take on the name of their
Gimme Some Fin: The Story Behind the Daytona Tortugas
For 22 seasons, the Florida State League was home to the Daytona Cubs. But after the 2014 season, when Chicago switched its High-A affiliate from Daytona to the Myrtle Beach Pelicans, the team in Daytona signed on with the Cincinnati Reds and started the process of developing a new identity. “We
Top cat no more: Lynchburg Hillcats changing names
The Lynchburg Hillcats, High-A affiliate of the Cleveland Indians, are playing their last season with their current nickname. The team announced this week that after 21 seasons with their current nickname, they’re holding a name-the-team contest to decide on a new name for next season and beyond. The open submission
Frederick Keys, Lynchburg Hillcats to wear Hey Arnold! jerseys
Minor league baseball jerseys based on pop culture are a dime a dozen these days, but every once in a while, one stands out. The Frederick Keys, High-A affiliate of the Baltimore Orioles, will take to the field on 90s Nickelodeon Night Friday, June 17, in jerseys featuring the title
Introducing your Binghamton Bronies? (No, Not Really)
We put this story out there in the world with the knowledge that most minor league baseball name-the-team contests are a total farce, and there’s a 95 percent chance that the Binghamton Mets already know what their team name is going to be next season, but the Double-A Binghamton Mets are
Asheville Tourists proclaim their town Beer City
There are a lot of places in North America that could lay claim to the title “Beer City,” but only one of them took the initiative to put the slogan on their baseball team’s uniforms. The Asheville Tourists will change their name for one night to the Beer City Tourists, opening the
Pilot Episode: The Story Behind the Lakeland Flying Tigers
In March of 1941, the US was not yet officially involved in World War II—that would come in December after the attack on Pearl Harbor. Despite their official neutrality, though, the Americans were sending supplies to allies like Britain, Russia, and China. With China on the cusp of succumbing to Japanese invasion, one