German manufacturer Puma is thinking outside the box for teams it outfits participating in the upcoming FIFA Club World Cup, joining forces with streetwear clothing brand KidSuper Studios to produce player and goalkeeper kits for seven teams that are “a unique blend of football, fashion and art.” The kits were
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FIFA, Host Cities Roll Out Specific Branding for 2026 World Cup
City-specific brands take overarching tournament logo and apply color palettes and patterns with local significance
‘Is That It?’: Reaction to 2026 World Cup Logo Swift, Overwhelmingly Negative
Reactions on social media range from confusion to anger to disappointment
FIFA Unveils Logo For 2026 World Cup in North America
Each host city will have its own bespoke brand that “embodies its own world‑renowned culture and heritage, in which millions of international fans will immerse themselves when kick-off comes in 2026”