Three-year naming rights valued at somewhere between €60 million and €90 million; league previously sponsored by Uber Eats since 2020-21
Tag: naming rights
Cleveland Browns, FirstEnergy End Stadium Naming Rights Agreement
The Cleveland Browns and FirstEnergy Corp. announced earlier this week they have mutually agreed to end their stadium naming rights deal, returning the venue to its former name, Cleveland Browns Stadium.
Buffalo Bills, Highmark Reach Stadium Naming Rights Deal
The Buffalo Bills announced this week that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner of their stadium in Orchard Park, New York, though financial terms of the 10-year contract were not revealed. “We are proud to welcome Highmark to the Buffalo