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NBA Unveils New Earned Uniform for 16 Teams

The National Basketball Association and Nike today unveiled the sixteen new alternate “Earned” uniforms that’ll be worn between Christmas and the end of the season by teams that qualified for the playoffs last season. The idea is that the teams “earned” the honour of getting an additional (fifth!) uniform option

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Lakers Unveil Magic Johnson Tribute Uniforms

The Los Angeles Lakers tonight officially unveiled their new “City Edition” uniforms four weeks after they first leaked out. For their “City Edition” series, instead of focusing on L.A., the Lakers have chosen to instead honour important players in their franchise’s history, they’re referring to this as their “Lore Series” uniform. Last

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Studio Stories: Hawks City Uniform Embraces Gold for 50th

For the Atlanta Hawks, 50 equates to gold. From its 50th anniversary logo, first-ever secondary court design or the debut of Atlanta’s City Edition NBA uniform, Atlanta embraces all things gold. And, well, black. “Knowing this is our golden celebration,” says Melissa Proctor, Hawks chief marketing officer, “we wanted to

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New Cavs City Uniform Mixes Up Past Uniforms in Blender

The Cleveland Cavaliers (remember them? they’ve won four conference titles in a row!) today unveiled their new City Edition uniform, a combination of Cavs uniforms throughout their team’s history. Blue and orange (like the 1980s), the uniform features a “Cleveland” script across the front (based on a Destination Cleveland graphic),

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