The NBA Development League today announced that it will be re-named the NBA Gatorade League beginning with the 2017-18 season, the first pro sports league in the United States to brand itself after a sponsor. The shortform “D-League” will also be changed officially to “G-League”. The deal also includes players and teams
Tag: nba
Utah Jazz will use jersey sponsorship to raise money for cancer research
The Utah Jazz are the latest team to announce their jersey sponsorship for the upcoming season, and they may end up being the best one of the bunch so far. The Jazz have teamed up with tech company Qualtrics, but Qualtrics won’t be going on the jersey. Instead, the company’s
Cavs to Add Goodyear Patch: Report
Five down, twenty-five to go. According to a report on Bloomberg last night, the Cleveland Cavaliers have reached an agreement with Goodyear Tire & Rubber Co to place their logo on the team’s jerseys for next season and likely beyond. Goodyear has its headquarters in Akron, Ohio – a short drive
Brooklyn Nets announce Infor as jersey sponsor for 2017-18
The cascade of jersey sponsorships upon NBA uniforms continues to roll on, as the Brooklyn Nets are now the latest team to announce their jersey sponsorship for the 2017-18 season. The team announced on Twitter that they will be sponsored by software company Infor, and also gave us a look
Celtics Announce GE Advertisement on Jersey in 2017-18
Here’s another reminder that the inevitable day is about to arrive pretty soon. There were already a couple of NBA teams who were getting ready for this watershed moment in North American uniform history, but a pretty huge domino in the uniform world has fallen now. The Boston Celtics are
Sponsor Patch Returns to 2017 NBA All-Star Unis
We got our first look at the new 2017 NBA All-Star Game uniforms earlier today and the sponsor patch for KIA is making a return. This isn’t much of a surprise as the agreement the league made with KIA to have their logo appear on NBA All-Star jerseys was announced last
The NBA should make color-on-color matchups official
If you’ve watched your fair share of basketball for the past couple of years (and this year in particular), you’ve probably noticed that the NBA has gotten a little lax about the home team wearing white at home and colors on the road. It’s not just the teams with “trendy”
A Chat About Professional Sports Trademark Disputes
If you’re a fan of both sports logos and trademark disputes has this ever been the month for you. No fewer than two trademark disputes involving major league sports teams came to light during the first half of December. The NHL’s shiny new Vegas Golden Knights had their trademark “refused” by the
Oklahoma City Thunder quietly drop navy alternates
The sea of “interesting” — if not flat-out ugly — NBA alternate uniforms just lost one of its biggest fish. Per Erik Horne of The Oklahoman, the Thunder have decided that it’s time to drop their navy alternate from their rather diverse set of uniforms. As a result, the Thunder
Atlanta Hawks will have local NBA D-League team
Following in the footsteps of other competent NBA teams who are serious about player development, the Atlanta Hawks announced that they will be putting an NBA D-League team in their own backyard. The team will start play in 2019 and will be based in nearby College Park, GA with a
Seasons Greetings: 2016 NBA Christmas Day Uniforms Released
Christmas has come early in the NBA world! Earlier today, NBA Store released the 2016 NBA Christmas Day apparel collection, including the uniforms to be worn by the teams playing on December 25th and also a selection of uniforms available for teams that will never take the court in the
Pic: Raptors Set to Unveil A Throwback Court?
It’s the 70th anniversary of the first season of what is now known as the National Basketball Association, the first game of that that first season was played in Toronto between the New York Knicks and the long defunct Toronto Huskies. The Raptors, Toronto’s modern-day NBA franchise, has acknowledged the Huskies several