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UC Santa Cruz Banana Slugs Reveal New Brand Identity

After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5.  The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the

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Kansas State Wildcats Unveil Retro-Inspired Baseball Uniforms

While the Kansas State baseball team’s season came to an abrupt end in March amid the coronavirus outbreak, the Wildcats have something to look forward when they hit the diamond next spring after the program unveiled retro-inspired uniforms on Monday afternoon. Much like the throwback uniforms worn by the basketball

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New Mexico State Aggies Introduce New Secondary Logo, Accent Color

The New Mexico State athletic department recently introduced a new secondary logo and accent color to the Aggies’ branding, both of which pay homage to the past.  “As we looked to strengthen our identity as the state school in New Mexico, we found inspiration in our archives for a wordmark

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Stephen F. Austin Lumberjacks Unveil New Logo Set

The Stephen F. Austin athletic department released a new visual identity on Monday afternoon, which includes an updated primary mark, new alternate logos and associated wordmarks.  “We are excited to unveil our new family of logos and identity marks,” athletic director Ryan Ivey said in a statement. “These marks provide

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Inaugural Myrtle Beach Bowl Logo Unveiled

One of more than 40 bowl games scheduled to be played during the 2020-21 college football season, the Myrtle Beach Bowl recently unveiled the logo for its inaugural game. The Myrtle Beach Bowl will be held at Brooks Stadium — home of the Coastal Carolina Chanticleers — and feature a

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Cheez-It To Replace Camping World As Sponsor Of Orlando Bowl Game

After two seasons as the title sponsor of the annual bowl game held at Chase Field in Phoenix, Cheez-It announced on Wednesday morning a multi-year partnership with Florida Citrus Group to be the new sponsor of one of the two postseason games at Camping World Stadium in Orlando. “Cheez-It is

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Sun Belt Conference Reveals New Logo, Wordmark

The Sun Belt Conference officially unveiled its new logo and wordmark on Thursday morning, bringing to end a rebranding project that began in earnest last summer. The logo and wordmark were created by Brian Gundell of Brian Gundell Graphic Design Co., whose past clients include the Arizona Diamondbacks, Atlanta Braves,

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UC Santa Cruz Banana Slugs Reveal Logo Finalists For Brand Refresh

On several occasions over the last four months, the University if California, Santa Cruz, has asked alumni, fans and students to vote on a new logo and wordmark.  Now on the verge of choosing the winner, the Banana Slugs want your input one last time.  The #NewSlug2020 campaign began in

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Truman State Bulldogs Unveil Refreshed Logo, Color Scheme

In an effort to visually align with the academic marks released in March, the Truman State athletic department earlier this week unveiled a refreshed “T-Dog” primary logo alongside associated typography. “Throughout our history, the Bulldog brand has been changed many times,” athletic director Jerry Wollmering said in a statement. “I’m

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Wayne State Wildcats Unveil Alternate Logos, New Wordmark

An eight-month rebranding processes reached its conclusion earlier this week when Wayne State College unveiled a new visual identity that includes two alternate logos and a new wordmark. “Our brand is what sets Wayne State College apart from other colleges and universities,” school president Marysz Rames said in a statement.

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Montclair State Red Hawks Unveil Refreshed Logo Set, New Wordmark

In an effort to create a cohesive and consistent brand across their athletic department, the Montclair State Red Hawks last month unveiled a refreshed primary logo, new secondary marks and associated typography.  “The refreshed logo, additional marks and updated fonts will strengthen our ability to grow our brand,” athletic director

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Radiance Technologies Becomes Title Sponsor Of Independence Bowl

As part of an agreement that will run through at least the 2024 college football season, Radiance Technologies last week was named the new title sponsor of the Shreveport, Louisiana-based Independence Bowl.  “Radiance is very excited about this partnership with the Independence Bowl,” Radiance Technologies CEO Bill Bailey said in

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