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Manchester City Goes Way Back for Away Kit Inspiration — Plus More European Unveilings

English Premier League giants Manchester City have reached waaaaay back into the archives for the inspiration for their new away kits for 2025-26, made by PUMA. The kits were unveiled on Friday, July 18 — just days after a 10-year, £1 billion extension of Man City’s kit deal with PUMA

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Boston College Eagles Switching From Adidas To New Balance Football Uniforms

Although it hasn’t officially been announced, Boston College head football coach Bill O’Brien recently revealed the Eagles will be moving on from their football-only deal with adidas and unveiling new New Balance uniforms ahead of this season.

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Serie A Side Atalanta Signs Kit Deal With New Balance

Italian Serie A side Atalanta BC will be sporting a new sponsor on their traditional blue-and-black striped kits when they take to the pitch next season. The 2023-24 UEFA Europa League winners announced on Wednesday, April 30, that they had signed a multi-year deal with Boston-based sportswear company New Balance

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