Michigan’s newest professional soccer club is keeping things fairly simple with its name and crest. Though it won’t join MLS NEXT Pro until 2027, the franchise based in Grand Rapids unveiled its name and logo at an event in the city’s downtown on Saturday, September 27. The team will be
Tag: new crest
Saudi Pro League’s Al-Ahli Saudi FC Unveils Updated Logo With Historical Influences
One of Saudi Arabia’s most successful soccer clubs has a new crest that draws on the team’s past as they look toward the future. Al-Ahli Saudi FC unveiled the new crest on Wednesday, July 2, during an event at the Ritz-Carlton Hotel in Jeddah, Saudi Arabia. The club says the
NWSL’s Boston Legacy FC Unveils Crest to Go Along With New Name
After launching a new name back in March, Boston Legacy FC of the National Women’s Soccer League now has a crest to go along with the new moniker. The club, which is set to take the pitch in 2026, unveiled the crest during an event on Saturday, June 7, at
As Centennial Approaches, AS Roma Reverts to Historic Crest
Everything old is new again for Italian Serie A club AS Roma as they start the countdown to their 100th anniversary. In a message to supporters posted to the club’s website this week, the club’s owners announced that a new version of the historic club crest would be gradually implemented,
Richmond Kickers of USL League One Take A Big Leap Forward With New Crest
The Richmond Kickers of USL League One are taking a big leap forward with the unveiling of a new crest and a refreshed brand identity. The Virginia-based club, which plays in the third tier of the American soccer pyramid, rolled out the new crest and identity on their website and
Australian Football League’s St. Kilda Football Club Enter ‘New Era’ With Unveiling of Modernized Crest
New crest retains same shield shape as version adopted in 1995, but spells out “St. Kilda” in top banner and streamlines elements to better suit digital applications
USL Super League’s DC Power FC Revamp Crest Before Season Kickoff
Team had previously launched a crest in May with a wing inside a red shield; online speculation pointed to similarities with Honda Powersports brand
Aston Villa Officially Switches Over to New Crest
Official unveiling confirms crest that was first leaked back in January 2024 and was used in graphics around Adidas kit deal announcement earlier in May
Aston Villa Fans Not Impressed By Purported Leak of New Crest
Social media posts decry leaked badge as “Microsoft Paint job” and “worst badge in Aston Villa history”
FC Tokyo Unveil New Crest For 2024 J1 League Season
Red stripes on blue shield represent city of Tokyo, “where diverse cultures and people intersect”
Atlético de Madrid to Revert to Previous Crest After Fan Vote
88.68% of ballots cast in online vote were in favor of reverting to previous version of crest; change will become official on July 1, 2024
New Year, New Crest for Italian National Football Teams
New crest follows in footsteps of new institutional logo for FIGC unveiled in October; federation also unveils new “sound identity” for national teams