The Richmond Kickers of USL League One are taking a big leap forward with the unveiling of a new crest and a refreshed brand identity. The Virginia-based club, which plays in the third tier of the American soccer pyramid, rolled out the new crest and identity on their website and
Tag: new crest
Australian Football League’s St. Kilda Football Club Enter ‘New Era’ With Unveiling of Modernized Crest
New crest retains same shield shape as version adopted in 1995, but spells out “St. Kilda” in top banner and streamlines elements to better suit digital applications
USL Super League’s DC Power FC Revamp Crest Before Season Kickoff
Team had previously launched a crest in May with a wing inside a red shield; online speculation pointed to similarities with Honda Powersports brand
Aston Villa Officially Switches Over to New Crest
Official unveiling confirms crest that was first leaked back in January 2024 and was used in graphics around Adidas kit deal announcement earlier in May
Aston Villa Fans Not Impressed By Purported Leak of New Crest
Social media posts decry leaked badge as “Microsoft Paint job” and “worst badge in Aston Villa history”
FC Tokyo Unveil New Crest For 2024 J1 League Season
Red stripes on blue shield represent city of Tokyo, “where diverse cultures and people intersect”
Atlético de Madrid to Revert to Previous Crest After Fan Vote
88.68% of ballots cast in online vote were in favor of reverting to previous version of crest; change will become official on July 1, 2024
New Year, New Crest for Italian National Football Teams
New crest follows in footsteps of new institutional logo for FIGC unveiled in October; federation also unveils new “sound identity” for national teams
Roundel Beats Out Gas Lamp in Aston Villa Crest Vote
77% of season ticket holders and club members voted for roundel crest, while only 23% voted for shield inspired by gas lamp in club’s founding story
Aston Villa Narrows New Crest Options Down to Two; Fan Votes to Determine Winner
New crest options are a result of extensive consultation with fans, who expressed strong support for keeping lion and spelling out “ASTON VILLA” in full
La Liga’s Real Betis Launch Updated Crest as Part of New Visual Identity
Visual identity also includes updated color palette and bespoke font