Michigan’s newest professional soccer club is keeping things fairly simple with its name and crest. Though it won’t join MLS NEXT Pro until 2027, the franchise based in Grand Rapids unveiled its name and logo at an event in the city’s downtown on Saturday, September 27. The team will be
Tag: new logo
New Mexico Goatheads Ready to Butt Heads With Rest of ECHL After Name, Logo Reveal
A new ECHL franchise is one step closer to butting heads with the rest of the league after unveiling their name and logos. The franchise based in Rio Rancho, New Mexico, revealed their full identity during an event at their future home, the Rio Rancho Events Center, on Monday, September
X Games Unveils First New Logo in Over 20 Years, Announces X Games League Details
The X Games has launched a new logo and a new model, built for its next three decades. Gone is the familiar red “X-and-globe” design that’s been the visual centrepiece of the Games since the early 2000s. In its place is a new “X” set in black with a negative
ECHL’s Indy Fuel Roll Out New Uniforms Just One Year After Last Redesign
The Indy Fuel are ready to bring the heat to the new ECHL season with fiery new jerseys introduced on Saturday, September 21. Ahead of an open house over the weekend, the Fishers, Indiana-based team introduced new light and dark jerseys — both dubbed “Defender” jerseys on the Fuel’s online
City of Austin Unveils New “Unified” Logo as Locals Unify to Trash it Online
There’s nothing quite so controversial as a logo change these days, and now the City of Austin has become the latest to experience just what happens when you try to rebrand. Last week, the City of Austin unveiled a new “unified” brand, the first cohesive branding project in its history.
New Logo Celebrates 30 Years of Colorado Avalanche Hockey
Three decades of NHL hockey in the Rockies will be celebrated this season in Denver. This week, the Colorado Avalanche announced plans to mark the franchise’s 30th anniversary since moving to Denver, with the reveal being made thirty years to the day that the club first unveiled its Avalanche name
Saudi Pro League’s Al-Ahli Saudi FC Unveils Updated Logo With Historical Influences
One of Saudi Arabia’s most successful soccer clubs has a new crest that draws on the team’s past as they look toward the future. Al-Ahli Saudi FC unveiled the new crest on Wednesday, July 2, during an event at the Ritz-Carlton Hotel in Jeddah, Saudi Arabia. The club says the
Detroit Red Wings Unveil Centennial Logo, New Secondary Marks Ahead of 100th NHL Season
A century of the NHL in Hockeytown will be celebrated in 2025-26 as the Detroit Red Wings unveiled their commemorative 100th anniversary season logo this morning. The centennial logo features a redrawn version of the Red Wings’ 1932 “Winged Wheel,” directly integrated into the number “100.” The numbers are designed
St. Louis Blues Unveil New Uniforms, Updated Blue Note, and Five Logos Ahead of 2025-26 NHL Season
The latest chapter in the story of the “Blue Note” logo was written this morning, unveiled by the St. Louis Blues alongside a new home and road set, as well as five brand-new secondary and wordmark logos for the 2025-26 season. This new version of the Blues’ primary logo features
Boston Bruins Change Iconic “Spoked-B” Logo for 2025-26 and Beyond, New Uniforms Coming
The Boston Bruins are changing their logo, bringing back what they used for their 100th season as their new permanent primary brand going forward. The logo is a combination of the two iterations of the Bruins’ classic spoked-B design. The circle and spokes are lifted from what the club wore
New Logo for St Louis Blues in 2026? Announcement Set for Tuesday
A new logo appears on the way for the St. Louis Blues in 2025-26! In a video shared to their social media accounts yesterday, the Blues showed construction workers delicately removing a large version of the team’s classic “Bluenote” logo from the ceiling of their locker room, laying it down
Orlando Magic Unveil New Uniforms, Logos, Court Design
Confirming our report from April, the Orlando Magic unveiled new throwback-inspired uniforms and logos, as well as a matching court design and wordmarks, on Tuesday morning.