Well here we are, week two of documenting this little experiment of ours. If you read Brandon’s original article last week, you’ll recall that we posted this idea on Twitter that we were looking for a partner to do a rebrand all in the public eye. It didn’t take long
Tag: new zealand
The Iconic Silver Fern of New Zealand: The Story of the All Blacks
I recently returned from New Zealand, a nation known for its sweeping landscapes, its creative methods of killing invasive rats, and, of course, its imposing and wildly successful rugby team. New Zealand is a place where the question of visual identity and national branding has been on the forefront of the
New Zealand’s All Blacks Unveil “Blackest Jersey Ever”
New Zealand’s All Blacks rugby team unveiled the blackest jersey ever—or the #BlackestJerseyEver—this week, and will debut the new look in game action this weekend against England. The jerseys, made from a high-tech woven carbon, are designed by Adidas to be form fitting (players are harder to tackle that way) and
New Zealand Unveils 2012 Olympic Uniforms
Ahead of the official unveiling Thursday, the New Zealand Olympic uniforms were accidentally leaked on a test web page for makers Rodd and Gunn. It was an embarrassing slip-up that appeared just hours before the swank cocktail party that was to officially unveil the uniforms. A spokeswoman for the New
Nike Unveils New Soccer Jerseys for Seven Nations
Nike yesterday unveiled their new soccer uniforms for eight countries to be worn at the 2014 FIFA World Cup in Brazil. Yesterday we showed you the new jersey for the United States, today with a major hat tip to soccer jersey blog site Todo Sobre Camisetas (Spanish for “All About Shirts”)