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Lakeshore Chinooks unveil “Nook Nation” alternate brand

The collegiate summer level Lakeshore Chinooks unveiled an identity the team is calling “Nook Nation.” The identity will augment the team’s traditional look and will serve as an occasion City Connect-style brand. The team released a branding guide to explain the colors (the namesake fish and a summer sunrise over

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Wisconsin Woodchucks update logos, rebrand as Wausau Woodchucks

The Wisconsin Woodchucks, members of the collegiate summer level Northwoods League, just moments ago unveiled a new suite of logos created by Dan Simon and announced that they’ll be the Wausau Woodchucks rather than the Wisconsin Woodchucks. The new logo—unveiled on Groundhog Day because woodchucks and groundhogs are the same

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Introducing the Battle Creek Battle Jacks: Part of this complete breakfast!

The collegiate summer level Northwoods League’s Battle Creek Bombers rebranded today as the Battle Creek Battle Jacks. If that name sounds like something you’d see advertised during Saturday morning cartoons, it’s because the city of Battle Creek, Michigan, was once home to more than 100 cereal manufacturers, earning it the

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New Northwoods League team celebrates cherries, spitting

The newest team in the collegiate summer Northwoods League accentuates northern Michigan’s association with tart cherries and baseball players’ propensity for expectorating. The Traverse City Pit Spitters, unveiled earlier today, feature a suite of cherry-themed logos from Brandiose. The Pit Spitters’ primary logo features anthropomorphized cherries spitting baseballs—according to the

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Ballclub Thinks Similar Emoji Hockey Jerseys are Frowny Face, Chocolate Swirl

In 2016, fans of the Kalamazoo Growlers, a collegiate summer baseball league team in the Northwoods League, voted to select 25 emojis to be included in what they called “Emojerseys.” Fast forward about two years and the pattern that resulted from the Growlers jerseys (or at least very close approximation)

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Tapping into Something Special: The Story Behind Five Tool Ale

The Northwoods League is a collegiate summer baseball league in the upper midwest made up of 20 teams and, as of this season, one craft beer. The league, whose alumni include Max Scherzer, Ben Zobrist, and Curtis Granderson, features teams like the Fond du Lac Dock Spiders, Rochester Honkers, and Mankato Moondogs, to name a

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