English soccer clubs participating in this year’s EFL Play-Offs will be wearing their hearts on their sleeves — literally — as they try to earn promotion. The English Football League announced on Thursday, May 1, that clubs participating in play-off matches later this month will wearing specially designed heart-shaped commemorative
Tag: Premier League
Chelsea Welcomes Dubai Land Developer as Front-of-Shirt Sponsor
After playing almost the entire 2024-25 season with blank shirts, Premier League powerhouses Chelsea FC have secured a front-of-shirt sponsor for the remainder of the season. The club announced on Wednesday, April 30, that they had entered into a “new, long-term global partnership” with Dubai-based luxury real estate and land
Luton Town FC Signs Kit Deal With Sustainable Supplier Reflo
A sportswear company in the United Kingdom is hoping to spread its message of sustainability with its first football kit deal. Reflo, which was founded in 2021 with a mission “to become the most sustainable sportswear brand in the world,” and EFL Championship side Luton Town FC announced last week
15-Year-Old Wears Sponsorless Jersey In Premier League Debut for Leicester City
When Jeremy Monga made his way onto the pitch for Leicester City in the 74th minute of their match against Newcastle United on Monday, April 7, he became the second-youngest person to ever play in a Premier League game at 15 years, 271 days old. But that wasn’t the only
Liverpool, Adidas Reunite With New Multi-Year Kit Deal
With the words “The Worst Kept Secret in Football” emblazoned on the side of the Museum of Liverpool, Adidas and Liverpool FC officially announced their long-rumoured reunion on Monday, March 10. The German sportswear giant will become Liverpool’s official kit partner on August 1, 2025, when the club’s current contract
Brentford Becomes First English Club to Authenticate Match-Worn Shirts With Microchips
Premier League side Brentford FC have taken a stand against counterfeiting by becoming the first club in England to use microchip technology to authenticate match-worn shirts. Brentford integrated the technology into their shirts for the first time last week when they hosted Everton at the Gtech Community Stadium in West
Le Coq Sportif Files for Bankruptcy, Ends All Remaining Soccer Kit Deals
Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is
Manchester United to Switch Up Shirt Sponsor Logo to Shine Light on Health Injustice
English Premier League giants Manchester United are hoping to use the fronts of their shirts to shine a light on a worthy charity later this season. The club announced this week that, as part of their front-of-shirt sponsorship deal with Qualcomm, they would swap out the Snapdragon logo for that
Arsenal Brings Back ‘No More Red’ Campaign For 4th Season, Will Wear Kits in FA Cup Tie Sunday
For the fourth consecutive season, English Premier League side Arsenal FC are bringing back their No More Red campaign to combat knife crime and highlight people making positive differences for youth in North London. Arsenal launched the 2025 campaign on Friday, January 10, and as part of it, they will
Aston Villa to Wear Black 150th Anniversary Kit in FA Cup Tie vs. West Ham Friday
English Premier League club Aston Villa is turning back the clock to celebrate its 150th anniversary later this week. The club unveiled a special anniversary kit on Tuesday, January 7, and will wear it for their Emirates FA Cup third-round match against West Ham United on Friday, January 10 —
Premier League Shows Support for LGBTQ+ Community Through Rainbow Laces Campaign
Clubs across England’s Premier League are once again showing their support for members of the LGBTQ+ community in soccer and beyond through the Rainbow Laces campaign. For fixtures between November 29 and December 5, Premier League players are wearing rainbow boot laces and rainbow captain’s armbands. Other materials around stadiums
Leicester City Could Lose Front-of-Shirt Sponsor As Company Faces Bankruptcy Allegations
In the middle of a relegation battle on the field, English Premier League side Leicester City could be facing problems off the field too, as the financial stability of their front-of-shirt sponsor has been called into question. In July 2024, Leicester City announced it had signed a sponsorship deal —