AC Milan is hoping for one hell of a good season in their new 2025-26 home kits, made by Puma. Inspired by club founder Herbert Kilpin, who said in 1899 that he envisioned it as a “team of devils,” the Italian Serie A side has incorporated a tonal pattern of
Tag: Premier League
Chelsea, Arsenal Highlight Recent Spate of Kit Unveilings Across Top European Leagues
English writer Samuel Johnson is quoted as saying in the 18th century, “When a man is tired of London, he is tired of life.” Well, Premier League heavyweights Chelsea FC are proving they’re not yet tired of life with their new home kits for 2025-26, which they unveiled on Friday,
Juventus, Manchester City Headline First Wave of Kit Unveilings From Across Europe
Perennial Serie A contenders Juventus are putting a new twist on their iconic look with their new 2025-26 home kits. The Italian giants launched the kits, made by Adidas, on Wednesday, May 14, exactly one month before the 2025 FIFA Club World Cup kicks off in the United States. They
Newcastle United Opens Supporter Survey on Crest Change; Fan Group Unhappy With Wording
English Premier League club Newcastle United is contemplating changing its crest, and it’s turning to its supporters for input. NUFC published an article to its website on Friday, May 9, broaching the subject of a crest change, which can be a sensitive one among supporters, and laying out its reasons
EFL Play-Off Clubs to Wear Their Support for Heart Health on Their Sleeves
English soccer clubs participating in this year’s EFL Play-Offs will be wearing their hearts on their sleeves — literally — as they try to earn promotion. The English Football League announced on Thursday, May 1, that clubs participating in play-off matches later this month will wearing specially designed heart-shaped commemorative
Chelsea Welcomes Dubai Land Developer as Front-of-Shirt Sponsor
After playing almost the entire 2024-25 season with blank shirts, Premier League powerhouses Chelsea FC have secured a front-of-shirt sponsor for the remainder of the season. The club announced on Wednesday, April 30, that they had entered into a “new, long-term global partnership” with Dubai-based luxury real estate and land
Luton Town FC Signs Kit Deal With Sustainable Supplier Reflo
A sportswear company in the United Kingdom is hoping to spread its message of sustainability with its first football kit deal. Reflo, which was founded in 2021 with a mission “to become the most sustainable sportswear brand in the world,” and EFL Championship side Luton Town FC announced last week
15-Year-Old Wears Sponsorless Jersey In Premier League Debut for Leicester City
When Jeremy Monga made his way onto the pitch for Leicester City in the 74th minute of their match against Newcastle United on Monday, April 7, he became the second-youngest person to ever play in a Premier League game at 15 years, 271 days old. But that wasn’t the only
Liverpool, Adidas Reunite With New Multi-Year Kit Deal
With the words “The Worst Kept Secret in Football” emblazoned on the side of the Museum of Liverpool, Adidas and Liverpool FC officially announced their long-rumoured reunion on Monday, March 10. The German sportswear giant will become Liverpool’s official kit partner on August 1, 2025, when the club’s current contract
Brentford Becomes First English Club to Authenticate Match-Worn Shirts With Microchips
Premier League side Brentford FC have taken a stand against counterfeiting by becoming the first club in England to use microchip technology to authenticate match-worn shirts. Brentford integrated the technology into their shirts for the first time last week when they hosted Everton at the Gtech Community Stadium in West
Le Coq Sportif Files for Bankruptcy, Ends All Remaining Soccer Kit Deals
Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is
Manchester United to Switch Up Shirt Sponsor Logo to Shine Light on Health Injustice
English Premier League giants Manchester United are hoping to use the fronts of their shirts to shine a light on a worthy charity later this season. The club announced this week that, as part of their front-of-shirt sponsorship deal with Qualcomm, they would swap out the Snapdragon logo for that