Europe’s most successful women’s soccer team has a new name and a new look. On Monday, May 20, majority owner Michele Kang announced that the team formerly known as Olympique Lyonnais Féminin would rebrand as OL Lyonnes going forward. A new crest accompanied the new name, featuring a red lioness with
Tag: rebrand
Newcastle United Opens Supporter Survey on Crest Change; Fan Group Unhappy With Wording
English Premier League club Newcastle United is contemplating changing its crest, and it’s turning to its supporters for input. NUFC published an article to its website on Friday, May 9, broaching the subject of a crest change, which can be a sensitive one among supporters, and laying out its reasons
University of Guelph Evolves Brand, Including New Logo for Gryphons Sports Teams
The University of Guelph has a whole new look, including a new logo for its Guelph Gryphons athletics department. The Ontario-based university and U Sports member unveiled their new brand identity on Friday, March 21, calling it “an evolution, not a rebrand, of current logo assets.” The new logos and
WTA Ready to Make a Racket With New Brand Identity
The organization overseeing women’s professional tennis around the world is hoping fans and players alike will rally around their new brand identity. The Women’s Tennis Association (WTA) rolled out the new identity—which it says is “bigger, bolder and built for the future”—on its website and social media channels on Thursday,
‘Cheap, Tacky and Hideous’: Rugby Fans Sound Off on New Six Nations Championship Logos
Fans of international rugby are blowing the whistle after one of the sport’s oldest and most prestigious competitions launched a rebrand this week. The Six Nations Championship dates back to 1883 is contested every year between England, France, Ireland, Italy, Scotland and Wales. But in an attempt to “recharge” the
Australian Football League’s Adelaide Crows Flying High With Launch of New Logo
New logo depicts full body of swooping crow — in stark contrast to previous version, which only depicted crow’s head — with red and gold streaks in wings
Washington Football Team Narrows New Nickname To Three Options
The Washington Football Team announced it has narrowed more than 40,000 submissions for a new nickname down to three options.
Washington Football Team Not Considering Warriors For New Nickname
While the Washington Football Team is still several months from revealing its new nickname and logo, team president Jason Wright announced on Monday the franchise has removed Warriors from consideration because it “too closely aligns with Native American themes.” Washington has gone by its current moniker since last summer when
The Citadel Bulldogs Unveil New Logos, Wordmarks
Following a months-long process aimed at reinvigorating their athletics brand, The Citadel Bulldogs unveiled new logos and wordmarks on Wednesday afternoon.
Washington Football Team Seeks Input For Rebrand
From now through April 5, the Washington Football Team is accepting submissions for its ongoing rebrand, including suggestions for a new nickname, logo and uniforms. According to a press release, the franchise has received more than 15,000 entries thus far from every state and territory in the United States, as
Washington Football Team Won’t Have New Nickname Until 2022
The Washington Football Team’s placeholder name will remain intact for a second season, as the franchise’s official website dedicated to the rebrand recently released a statement that says a new identity won’t be ready until 2022. “We’ve transitioned from our old name. Now it’s time to write a new legacy,”
Washington Football Team President Shares Latest On Rebrand
Washington Football Team president Jason Wright recently sat down with ESPN’s John Keim for a wide-ranging interview that included a few notes about the franchise’s ongoing rebrand. Wright said that Washington has filed for trademarks on more than 30 different nicknames, but also noted the name of choice might not