As first reported on Thursday morning by ESPN’s Adam Schefter, the Washington Redskins will now call themselves the Washington Football Team until they adopt a new nickname in the future. Washington, which earlier this month announced plans to retire the controversial Redskins name and logo at the conclusion of a
Tag: rebrand
UAlbany Great Danes Unveil Refreshed Athletic Identity
The State University of New York at Albany unveiled a refreshed athletic identity on Wednesday morning that includes a realistic depiction of a Great Dane as the primary logo. “This new brand identity truly exemplifies our culture of developing our student-athletes into Great Leaders, Great Champions and Great Danes,” athletic
Help Rebrand The Washington Redskins
The Washington Redskins have been conducting a “thorough review” of their controversial nickname in recent weeks, and on Monday morning announced they will officially retire their nickname and logo upon completion of the review. “(Owner) Dan Snyder and coach (Ron) Rivera are working closely to develop a new name and
Colorado College Tigers Unveil Refreshed Athletic Logos
In order to create a unified brand across its athletic department, Colorado College unveiled a refreshed primary logo and new secondary mark in early February. “This is an exciting day for the Tigers,” Colorado College vice president and athletic director Lesley Irvine said in a statement. “The logo refresh speaks