Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is
Tag: rugby
Major League Rugby Partners With Macron to Launch 2025 Kits for All 11 Teams
After one season being outfitted by Kappa, Major League Rugby has partnered with Italian sportswear company Macron to produce new kits for all 11 teams competing in the league’s 2025 season, which kicks off in February. MLR launched home and away kits for all their teams on Tuesday, December 3,
‘Cheap, Tacky and Hideous’: Rugby Fans Sound Off on New Six Nations Championship Logos
Fans of international rugby are blowing the whistle after one of the sport’s oldest and most prestigious competitions launched a rebrand this week. The Six Nations Championship dates back to 1883 is contested every year between England, France, Ireland, Italy, Scotland and Wales. But in an attempt to “recharge” the
Moving Forward Together: England Rugby Launch Home and Away Kits for 2024-25
Home and away kits are “a celebration of moving forward together, creating a vibrant and powerful on-pitch visual,” according to England Rugby
MLR Unveils Anthem Rugby Carolina as 12th Team for 2024 Season
Team will play in Charlotte, North Carolina, and serve as development squad for players eligible to play for U.S. in international rugby
Major League Rugby Unveils 2024 Home and Away Kits for 11 Teams
2024 Major League Rugby season kicks off in March; this season is the first under a new contract with sportswear company Kappa
Major League Rugby’s Toronto Arrows Fly High With New Logos
Logos pay homage to the Avro Canada CF-105 Arrow, considered one of the most advanced aircraft of its era before it was cancelled in 1959
English Rugby Club Keeps ‘Chiefs’ Name, Drops Native American Imagery in Favour of Celtic Theme
Club had promised review of branding after concerns were raised at annual general meeting in November
English Rugby Union Club May Retire ‘Chiefs’ Branding After Fan Consultation
Supporters voice concerns over name and logo at club’s annual general meeting; board to make a decision in coming weeks
Matchups Between Red And Green Teams Banned At 2027 Rugby World Cup
Coinciding with Color Blind Awareness Day, World Rugby announced that it will forbid matchups between teams wearing red and teams wearing green at the 2027 Rugby World Cup.
When stadium design bleeds into logo design
As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new
Where the Teams Have No Name: The Story Behind PRO Rugby
In five American cities, anonymous rugby teams are taking part in a unique sports experiment this year. It’s not just that the Professional Rugby Organization (PRO Rugby, for short) is a league of professional rugby union teams—something rare enough in the United States. It’s that the five teams are playing