Home and away kits are “a celebration of moving forward together, creating a vibrant and powerful on-pitch visual,” according to England Rugby
Tag: rugby
MLR Unveils Anthem Rugby Carolina as 12th Team for 2024 Season
Team will play in Charlotte, North Carolina, and serve as development squad for players eligible to play for U.S. in international rugby
Major League Rugby Unveils 2024 Home and Away Kits for 11 Teams
2024 Major League Rugby season kicks off in March; this season is the first under a new contract with sportswear company Kappa
Major League Rugby’s Toronto Arrows Fly High With New Logos
Logos pay homage to the Avro Canada CF-105 Arrow, considered one of the most advanced aircraft of its era before it was cancelled in 1959
English Rugby Club Keeps ‘Chiefs’ Name, Drops Native American Imagery in Favour of Celtic Theme
Club had promised review of branding after concerns were raised at annual general meeting in November
English Rugby Union Club May Retire ‘Chiefs’ Branding After Fan Consultation
Supporters voice concerns over name and logo at club’s annual general meeting; board to make a decision in coming weeks
Matchups Between Red And Green Teams Banned At 2027 Rugby World Cup
Coinciding with Color Blind Awareness Day, World Rugby announced that it will forbid matchups between teams wearing red and teams wearing green at the 2027 Rugby World Cup.
When stadium design bleeds into logo design
As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new
Where the Teams Have No Name: The Story Behind PRO Rugby
In five American cities, anonymous rugby teams are taking part in a unique sports experiment this year. It’s not just that the Professional Rugby Organization (PRO Rugby, for short) is a league of professional rugby union teams—something rare enough in the United States. It’s that the five teams are playing
The Iconic Silver Fern of New Zealand: The Story of the All Blacks
I recently returned from New Zealand, a nation known for its sweeping landscapes, its creative methods of killing invasive rats, and, of course, its imposing and wildly successful rugby team. New Zealand is a place where the question of visual identity and national branding has been on the forefront of the
New Zealand’s All Blacks Unveil “Blackest Jersey Ever”
New Zealand’s All Blacks rugby team unveiled the blackest jersey ever—or the #BlackestJerseyEver—this week, and will debut the new look in game action this weekend against England. The jerseys, made from a high-tech woven carbon, are designed by Adidas to be form fitting (players are harder to tackle that way) and
New Aussie Rugby Kit Prefers Lemon to Lime
Australia’s National Rugby Sevens team unveiled their new uniform/playing strip today according to a report in Australia’s Herald-Sun newspaper. The new uniform greatly reduces the role of lime that once dominated the design, relegated to nothing more than just a trim colour near the collar and sleeves. In its place