City-specific brands take overarching tournament logo and apply color palettes and patterns with local significance
Tag: soccer crests
Manchester City’s 2023-24 Home Kit Marks 20 Years at Etihad Stadium — Plus Other European Unveilings
German sides RB Leipzig and TSG 1899 Hoffenheim unveil kits for 2023-24 while Italian clubs mark anniversaries and celebrate diversity
Philippine Football Federation, Adidas Launch New Kits for 2023 Women’s World Cup Squad
Kits launched at event Monday; Philippines will play in Group A at Women’s World Cup alongside New Zealand, Norway and Switzerland
‘Is That It?’: Reaction to 2026 World Cup Logo Swift, Overwhelmingly Negative
Reactions on social media range from confusion to anger to disappointment
FIFA Unveils Logo For 2026 World Cup in North America
Each host city will have its own bespoke brand that “embodies its own world‑renowned culture and heritage, in which millions of international fans will immerse themselves when kick-off comes in 2026”
FC Bayern Munich Switches Things Up, Goes With White Base for 2023-24 Home Kit
Predominantly white kit is a nod to FC Bayern’s 1965 squad, who earned the club promotion to the Bundesliga for the first time
USL’s Sacramento Republic FC Launch ‘Resilient’ Secondary Kit
Kit features bright red sash across front of white shirt and harkens back to kit worn when club won USL Cup in their first year of existence
MLS Brings Back ‘Love Unites’ Pre-Match Tops for Pride Games Throughout the Summer
Adidas, MLS partner with South African designer Rich Mnisi, who is known for bold graphics; pattern on sleeves borrows colors from Progress Pride Flag
Juventus Takes ‘Zebras’ Nickname to a New Level With 2023-24 Home Kit
Club adds “brushed stroke finish that replicates the unique patterning of a zebra” to their traditional black-and-white vertical stripes
Sheffield United Celebrate Promotion to Premier League With Limited Edition Shirt
Special edition shirt features gold accents and Yorkshire rose pattern; only 620 will be produced and sold through club’s online shop
Winner of Borussia Dortmund’s 2023-24 Home Kit Contest Announced
Winning design featuring silhouette of Signal Iduna Park won public vote “by a wide margin” over nine other finalists
SSC Napoli Celebrate Serie A Title with ‘Face Game’ Kits Featuring Individual Players
Kits feature collages of photos of an individual player on the front, along with their autograph, and their name and number on the back