New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
Tag: Soccer kits
Dutch Eredivisie’s AFC Ajax to Revert to Classic Logo for 2025-26 Season
Classic logo was used from 1928 to 1991, but also made appearances on kits in recent years to add to throwback aesthetic; announcement is part of Ajax’s 125th anniversary celebrations
Puma Unveils New Home and Away Kits for Five African National Teams
Countries on the continent outfitted by Puma include Côte d’Ivoire, Egypt, Ghana, Morocco and Senegal
Valencia CF to Don Black Away Kits at Home in Tribute to Local Flooding Victims
Front-of-shirt sponsor’s logo replaced with motto “AMUNT VALENCIANS” (“Come on Valencians”) while “UNITS CON SEMPRE” (“United as Always”) appears on back of shirt
Serie A’s Genoa CFC Enlist WWE Legend The Undertaker to Hype New Black Third Kit
Jersey modeled by WWE Hall of Famer is part of club’s “Dark Side of Genoa” marketing campaign; kit was unveiled in late October and worn in a match against Fiorentina
FC Barcelona, Nike Announce New Contract Until 2038
After reported friction between the two sides earlier this year, Barcelona and Nike announce extension of current deal that could become the most expensive soccer kit deal in the world
SSC Napoli Brings A Little Bit of Japan to Italy With New Third Kit
Shirt celebrates Naples’ sister city of Kagoshima with blend of Italian and Japanese art styles and characters representing seven Bushido virtues down the right side
Get the Red Out: Chicago NWSL Club Rebrands to Chicago Stars FC for 2025
New name and crest officially take effect in 2025 NWSL season, but team will “celebrate our new era” during their final regular season game of 2024 on Sunday, November 3 against Kansas City
Here Are All the New Kits For the 2024-25 Men’s and Women’s A-League Seasons in Australia
A-League Men kicks off on Saturday, October 19, while A-League Women starts two weeks later; Auckland FC joins A-League Men as 13th team and second based in New Zealand
To the Moon! Coldplay Becomes Latest Band to Have Logo on FC Barcelona Jerseys for El Clásico
British band — which has 11 songs with more than 1 billion streams each on Spotify — becomes fifth artist to be featured on Barça shirts for matches against Real Madrid
New NWSL Team in Boston to Be Known As ‘BOS Nation FC’
Massachusetts-based team will become 15th franchise in National Women’s Soccer League when it takes to the pitch for the 2026 season
Roses de Montréal Aim To Be a Thorn in the Side of Fellow NSL Clubs
Blue rose of primary crest inspired by Montreal city logo and coat of arms; typography inspired by iconic Montreal Farine Five Roses sign