The Colorado Rapids have made an early New Year’s resolution to slow down and listen to their supporters more, which could include feedback on their brand identity. Having just wrapped up their 30th season in Major League Soccer, the Rapids announced on Monday, December 22, the launch of their “One
Tag: soccer logos
Lorain County Leviathan FC Rises from the Depths to Join USL League Two
The new USL League Two franchise in Ohio has plumbed the depths of nearby Lake Erie for its identity. The team announced at an event last week that the team — which is joining USL League Two in 2026 — would be known as Lorain County Leviathan FC, and they
EURO 2028 Logo Unveiled, Including Logos for Host Stadiums Across U.K. and Ireland
The logo for Europe’s national championship was unveiled at exactly 20:28 local time on giant digital screens at London’s Piccadilly Circus, and other landmarks in host cities.
Austrian Football Association Releases New Institutional Logo
The Austrian Football Association (Österreichischer Fußball-Bund; ÖFB) is moving into a new headquarters, and they’re marking the occasion with a new logo. The ÖFB — which oversees soccer in Austria, including the country’s national teams — unveiled the new logo earlier this week, a futuristic mark that coincides with the
FIFA, Adidas Get the Ball Rolling on 2026 World Cup, Reveals ‘Trionda’ Match Ball
The 48 teams participating in the 2026 FIFA World Cup got a look at yesterday at the ball they’ll be trying to put in the back of the net next summer. On Thursday, October 2, FIFA and adidas unveiled the “Trionda” match ball for the tournament on FIFA’s website and
Ed Sheeran Seems to Confirm His Album Logo Will Be Next on Barcelona’s El Clásico Shirts
British music superstar and massive soccer fan Ed Sheeran has seemingly confirmed that the logo for his new album will be the next music-related logo to appear on FC Barcelona’s jerseys for their upcoming El Clásico match. The singer was photographed last week wearing a black Nike-branded T-shirt with the
Trio of Mascots Unveiled for FIFA World Cup 2026
A moose, a jaguar and a bald eagle walk into a soccer tournament — stop me if you’ve heard this one before. On Thursday, September 25, the organizers of the 2026 FIFA World Cup unveiled the trio of mascots for next summer’s tournament, which will be co-hosted by Canada, Mexico
New Québec CanPL Team Brings a Familiar Name Into the 21st Century
The Canadian Premier League‘s newest franchise is bringing a familiar name to soccer fans in Québec into the 21st century. The league announced on Wednesday, September 24, the addition of its ninth team, which will play at the Stade Boréale in Laval, Québec, starting in April 2026. Later that day
Third Kits Dominate European Unveilings As UEFA Champions League Gets Underway
With the UEFA Champions League getting underway this week, high-profile soccer clubs across Europe have been busy launching new looks — mostly third kits — to make sure they don’t clash with their continental opponents. Here are some of the new jerseys that have been released since we last checked
MLS, Adidas Release Expanded ‘Archive Collection’ With Retro Third Kits for 10 Clubs
Major League Soccer and adidas are once again throwing it back to the 1990s with the latest edition of their Archive Collection collaboration. This year’s collection includes retro-inspired third kits for 10 MLS teams. For teams that were around in the league’s inaugural season in 1996, the collection “brings back
‘Love Lifts Us Up’: MLS Launches 2025 Edition of Pride Pre-Match Jerseys
Major League Soccer and Adidas are ready to lift up soccer fans of all stripes with love this June with the latest version of their Pride pre-match jerseys. On Thursday, May 15, MLS and all 30 of its clubs launched the 2025 edition of the jerseys, which features an all-new
Colorado Rapids Mark 30th MLS Season With New Anniversary Logo
Major League Soccer’s Colorado Rapids are marking their 30th season in the league with a new anniversary logo that blends elements of their identity from the past three decades. The Rapids unveiled the anniversary logo on their website and social media channels on Tuesday, February 4. It depicts the number