After playing almost the entire 2024-25 season with blank shirts, Premier League powerhouses Chelsea FC have secured a front-of-shirt sponsor for the remainder of the season. The club announced on Wednesday, April 30, that they had entered into a “new, long-term global partnership” with Dubai-based luxury real estate and land
Tag: sponsorship
Report: Travis Scott To Be Next Musician Featured on FC Barcelona’s El Clásico Kits
American rapper Travis Scott could be the next musician to have their logo appear in one of the biggest matches of the soccer calendar, according to reports out of Spain. As first reported by Catalan newspaper Diari ARA and picked up by Footy Headlines, the rapper’s logo will become the
15-Year-Old Wears Sponsorless Jersey In Premier League Debut for Leicester City
When Jeremy Monga made his way onto the pitch for Leicester City in the 74th minute of their match against Newcastle United on Monday, April 7, he became the second-youngest person to ever play in a Premier League game at 15 years, 271 days old. But that wasn’t the only
Leicester City Could Lose Front-of-Shirt Sponsor As Company Faces Bankruptcy Allegations
In the middle of a relegation battle on the field, English Premier League side Leicester City could be facing problems off the field too, as the financial stability of their front-of-shirt sponsor has been called into question. In July 2024, Leicester City announced it had signed a sponsorship deal —
FC Barcelona, Nike Announce New Contract Until 2038
After reported friction between the two sides earlier this year, Barcelona and Nike announce extension of current deal that could become the most expensive soccer kit deal in the world
To the Moon! Coldplay Becomes Latest Band to Have Logo on FC Barcelona Jerseys for El Clásico
British band — which has 11 songs with more than 1 billion streams each on Spotify — becomes fifth artist to be featured on Barça shirts for matches against Real Madrid
All Elite Wrestling Sponsors Fulham FC’s Women’s Team
West London club and American wrestling promotion both owned by Khan family; announcement comes ahead of AEW’s All In: London event at Wembley Stadium
Boston Marathon Marks Global Running Day With New Race Logo
To mark Global Running Day on Wednesday, June 5, perhaps the world’s most famous foot race unveiled a new logo. The Boston Athletic Association unveiled the new logo for the Boston Marathon on Wednesday, along with the announcement of a commitment of $500 million over the next 10 years to
MLS’s Portland Timbers Introduce Tillamook as New Front-of-Shirt Sponsor
Oregon-based dairy farmers’ cooperative takes over prime real estate on front of Timbers’ shirts; previous sponsor dropped after only one game
Logo of Singer Karol G to Feature on Front of FC Barcelona Jerseys
Colombian singer joins Drake, Rosalía and Rolling Stones as artists whose logos have appeared on Barça’s jerseys as part of Spotify deal
J’adore ça: McDonald’s Takes Over Naming Rights for French Ligue 1 in 2024-25
Three-year naming rights valued at somewhere between €60 million and €90 million; league previously sponsored by Uber Eats since 2020-21
German Football Association Announces Nike Kit Deal, Ending Decades-Long Partnership with Adidas
Shock move ends Germany’s 70-plus-year relationship with Adidas; new contract with Nike will run from 2027 to 2034