To mark Global Running Day on Wednesday, June 5, perhaps the world’s most famous foot race unveiled a new logo. The Boston Athletic Association unveiled the new logo for the Boston Marathon on Wednesday, along with the announcement of a commitment of $500 million over the next 10 years to
Tag: sponsorship
MLS’s Portland Timbers Introduce Tillamook as New Front-of-Shirt Sponsor
Oregon-based dairy farmers’ cooperative takes over prime real estate on front of Timbers’ shirts; previous sponsor dropped after only one game
Logo of Singer Karol G to Feature on Front of FC Barcelona Jerseys
Colombian singer joins Drake, Rosalía and Rolling Stones as artists whose logos have appeared on Barça’s jerseys as part of Spotify deal
J’adore ça: McDonald’s Takes Over Naming Rights for French Ligue 1 in 2024-25
Three-year naming rights valued at somewhere between €60 million and €90 million; league previously sponsored by Uber Eats since 2020-21
German Football Association Announces Nike Kit Deal, Ending Decades-Long Partnership with Adidas
Shock move ends Germany’s 70-plus-year relationship with Adidas; new contract with Nike will run from 2027 to 2034
Team from Burundi Forfeits Basketball Africa League Game Over Jersey Sponsor Logo
Dynamo BBC covers up Visit Rwanda logo on front of Basketball Africa League jerseys over political tensions with neighboring nation
New PWHL Sponsorship Aims to Put Players’ Names in the Spotlight
Molson logo to appear above player numbers for Friday’s TOR-MTL game, moving nameplates to unobstructed space below numbers
Portland Timbers Drop Jersey Sponsor After Sexual Harassment Allegations Against DaBella Execs
Timbers react swiftly to story about allegations that could be exposed due to motion filed by DaBella’s former chief financial officer
Emirates Logo to Appear on NBA Referee Jerseys As Part of New Sponsorship Deal
Logo patch will be placed just below NBA logo on front of referees’ shirts starting with 2024 All-Star Game in Indianapolis on February 18
Chicago Fire FC Introduce Carvana as New Front-of-Shirt Sponsor
Auto sales website logo will appear on first-team and academy jerseys for all preseason, regular season and postseason matches
Autobots, Roll Out! Transformers Logo to Appear on Inter Milan’s Jerseys This Weekend
Logo replaces that of Paramount+ on front of shirts and marks debut of latest Transformers movie on streaming platform
MLS’s Portland Timbers Announce New Front-of-Shirt Sponsor
Logo of Portland-based home improvement services provider DaBella will appear on front of Timbers’ jerseys starting in 2024