Buffalo Bills, Highmark Reach Stadium Naming Rights Deal

The Buffalo Bills announced this week that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner of their stadium in Orchard Park, New York, though financial terms of the 10-year contract were not revealed.  “We are proud to welcome Highmark to the Buffalo

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Buffalo Bills Temporarily Rename Stadium

The Buffalo Bills recently announced their stadium in Orchard Park, New York, will temporarily go by the generic moniker of Bills Stadium until a new sponsor is found.  “As we continue the transition process from New Era Field to a new naming rights partner, we will officially use the name

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Redskins To Undergo “Thorough Review” of Name

Just one day after stadium sponsor FedEx requested a change, the Washington Redskins on Friday morning announced they will conduct a thorough review of their controversial nickname.  “This process allows the team to take into account not only the proud tradition and history of the franchise but also input from

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FedEx Asks Redskins to Change Nickname

FedEx Corporation, a delivery service that holds the naming rights to the stadium in which the Washington Redskins play, made a request on Thursday evening asking the team to change its nickname. “We have communicated to the team in Washington our request that they change the team name,” FedEx said

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Houston Cougars To Install New Turf At TDECU Stadium

The University of Houston announced on Friday it is in the process of installing new FieldTurf at TDECU Stadium that will allow the Cougars to use a different field design for each home game this fall. “This is an important project for us,” Houston Vice President for athletics Chris Pezman

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When stadium design bleeds into logo design

As the distinct architecture of stadiums defines a local landscape, the best of that architecture has the opportunity to live on in stadium logos, expanding the brand presence of a stadium’s signature. (Note: This story was produced in cooperation with Tim Newcomb’s new Stadium185.com, check it out!) Not every stadium—new

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West Salem Goes All-Black Field Turf, With an Unexpected Benefit

  The West Salem High School Titans in Oregon were known for wearing all-black uniforms, so they got an all-black field. Seems a little gimmicky at best and like it would be way more hot at worst. But guess what benefit they really got out of the deal? How about

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