Twenty-Six Logos Unveiled for 2028 LA Olympics, Paralympics

There will be twenty-six, yes twenty-six, different primary logos for the 2028 Summer Olympic and Paralympic Games in Los Angeles. I mean, at this point just add two more so you could match the year. But why, oh why would they release 26 different logos for the games? Because “no

Click for More Photos and Details

Logo for the 2024 Summer Olympics in Paris Unveiled

The logo for both the 2024 Summer Olympic Games and Paralympic Games in Paris, France was unveiled late last night by The Organizing Committee for the Olympic and Paralympic Games Paris 2024. For the first time, the logos for both events are identical with the exception of the Olympic rings

Click for More Photos and Details

Hindsight is 2020: Tokyo (Again) Unveils Logo for 2020 Olympics

If at first you don’t succeed… or get caught plagiarizing. Try, try again. Just nine months after unveiling their original logo for both the 2020 Summer Olympic and Paralympic Games, the Tokyo Organizing Committee has announced yet another new set of logos, this time featuring more of a chequered pattern and less

Click for More Photos and Details

Nike Unveils 2016 Olympic Basketball Uniforms

Nike held an event yesterday in New York where they (among other things) unveiled the basketball uniforms for the 2016 Summer Olympics to be held later this year in Rio de Janeiro, Brazil. We weren’t there nor were we privy to a media kit of the unveiling, so… enjoy your bare

Click for More Photos and Details

Logos Unveiled for Tokyo 2020 Summer Olympics, Paralympics

The logos for both the 2020 Summer Olympics and Paralympics was unveiled earlier today at a press event in the host city of Tokyo, Japan. The Olympic mark features a large black “T” (not only for “Tokyo”, but also “Tomorrow”, and “Team”); beside the “T” is a red circle which

Click for More Photos and Details

Tokyo Awarded 2020 Summer Olympics

The International Olympic Committee today announced that the City of Tokyo, Japan will be the host city for the Games of the XXXII Olympiad (better known as the 2020 Summer Olympics) scheduled to take place between July 24 and August 9, 2020. Traditionally it takes approximately a year-and-a-half after the

Click for More Photos and Details

The Faux-lympics – Londoners thumbing their nose at the Olympic Brand

The Olympic brand is notoriously well-policed so what’s a small business looking to capitalize on the games to do?  With 286 brand-enforcement agents keeping the streets in London safe, it’s making it difficult for the average retailer to make a few extra bucks. Especially since they aren’t permitted to use

Click for More Photos and Details

New Zealand Unveils 2012 Olympic Uniforms

Ahead of the official unveiling Thursday, the New Zealand Olympic uniforms were accidentally leaked on a test web page for makers Rodd and Gunn. It was an embarrassing slip-up that appeared just hours before the swank cocktail party that was to officially unveil the uniforms.  A spokeswoman for the New

Click for More Photos and Details

UK Lab Creates World’s Smallest Olympic Rings

With only 60 days to go until it’s opening ceremonies, scientists in the United Kingdom have created the world’s smallest Olympic rings. According to The Daily Mail, it’s the smallest logo ever created – a single molecule 100,000 times thinner than a human hair, precision-crafted to resemble the five Olympic

Click for More Photos and Details

London 2012 Olympic Tickets Unveiled

The London 2012 Summer Olympic Games are right around the corner and, let’s be honest, it has been a disaster from a design and branding point-of-view thus far. This past weekend the London Organising Committee of the Olympic Games unveiled the design of the Olympic tickets and when compared to

Click for More Photos and Details