The body governing men’s professional tennis is hoping they’ve aced it with their new logo and visual identity. The Association of Tennis Professionals, or ATP, launched the new logo on Wednesday, November 5. Their goal was to modernize their visual identity “while retaining the legacy and spirit that define men’s
Tag: tennis logo
WTA Ready to Make a Racket With New Brand Identity
The organization overseeing women’s professional tennis around the world is hoping fans and players alike will rally around their new brand identity. The Women’s Tennis Association (WTA) rolled out the new identity—which it says is “bigger, bolder and built for the future”—on its website and social media channels on Thursday,