The name no longer reflects Salt Lake City and now encompasses the entire state, while the logo reflects some of its most recognizable landmarks.
Tag: the olympics
LA28 Becomes First Olympics to Allow Venue Naming Rights
One of the last remaining events to disallow corporate-named venues has finally caved. The 2028 Summer Olympics in Los Angeles will be the first Olympic and Paralympic Games to allow venue naming rights during the games. Announced this morning, the pilot program allows certain partner names to appear on competition