New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
Tag: typography
Virginia Cavaliers Modify New Logos To Remove Slavery Ties
The University of Virginia has removed one small detail from the athletic department’s new primary and secondary logos that inadvertently referenced the school’s history with slavery. The logos, which were originally unveiled on April 24, previously featured curves on the grip of the sabres that mimicked the design of the
Virginia Cavaliers Unveil New Brand Identity, Secondary Logos
The University of Virginia on Friday morning unveiled a refreshed brand identity that includes an updated primary mark, two new secondary logos, revised color scheme and other associated typography. “I love the new visual identity system,” athletic director Carla Williams said in a statement. “It’s exciting and it maintains UVA’s