A university based in Sudbury, Ontario, is considering changing the name of its varsity sports teams to align better with its mandate and to alleviate concerns over the current name’s association to the colonization of Indigenous people. Laurentian University is a member of the Ontario University Athletics conference of U
Tag: U Sports
University of Manitoba Bisons Charge Forward With New Athletics Identity
The University of Manitoba is charging ahead with a new identity for its Bisons varsity sports teams. The Winnipeg-based school, which competes in the Canada West conference of U Sports, rolled out the new identity earlier this week. The centerpiece of the visual system is a new forward-facing bison logo
University of Regina Unifies Rams, Cougars Teams Under Single Visual Identity
After more than a quarter century of separate identities for their football team and the rest of their varsity sports teams, the University of Regina’s athletics program is uniting the two under a new visual brand system. The U Sports program based in the Saskatchewan capital unveiled the new brand
MacEwan Griffins Mark 50th Anniversary With ‘Reimagining’ of Logo
With half a century of athletic excellence under their belts, the MacEwan University Griffins are looking forward to the next 50 years with a “bold reimagining” of their logo. The university — based in Edmonton, Alberta — unveiled the new logo on Wednesday, May 28, during a special presentation and
University of Guelph Evolves Brand, Including New Logo for Gryphons Sports Teams
The University of Guelph has a whole new look, including a new logo for its Guelph Gryphons athletics department. The Ontario-based university and U Sports member unveiled their new brand identity on Friday, March 21, calling it “an evolution, not a rebrand, of current logo assets.” The new logos and