After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5. The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the
Tag: university of california santa cruz
UC Santa Cruz Banana Slugs Reveal Logo Finalists For Brand Refresh
On several occasions over the last four months, the University if California, Santa Cruz, has asked alumni, fans and students to vote on a new logo and wordmark. Now on the verge of choosing the winner, the Banana Slugs want your input one last time. The #NewSlug2020 campaign began in
UC Santa Cruz Banana Slugs Seek Input For Brand Refresh
The University of California, Santa Cruz, is seeking input from alumni, fans and students as it looks to refresh its athletic brand around its beloved mascot, Sammy the Slug, which has taken on many styles since the Banana Slug nickname was introduced in 1986. The #NewSlug2020 campaign will help the