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Wisconsin Badgers’ Uniforms To Include Black “W” On University Crest

When they return to action, the Wisconsin Badgers will wear a modified version of the university crest on their athletic uniforms to show solidarity with black and other underrepresented communities, school officials announced on Wednesday afternoon.  “I have previously stated my commitment to taking meaningful steps involving issues of diversity

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UC Santa Cruz Banana Slugs Reveal New Brand Identity

After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5.  The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the

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UC Santa Cruz Banana Slugs Reveal Logo Finalists For Brand Refresh

On several occasions over the last four months, the University if California, Santa Cruz, has asked alumni, fans and students to vote on a new logo and wordmark.  Now on the verge of choosing the winner, the Banana Slugs want your input one last time.  The #NewSlug2020 campaign began in

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UC Santa Cruz Banana Slugs Seek Input For Brand Refresh

The University of California, Santa Cruz, is seeking input from alumni, fans and students as it looks to refresh its athletic brand around its beloved mascot, Sammy the Slug, which has taken on many styles since the Banana Slug nickname was introduced in 1986. The #NewSlug2020 campaign will help the

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Purdue University Unifies Academics, Athletics Under Motion P Logo

Purdue University quietly unified its academic and athletic brands under one mark last month as it looks to take its “next giant leap” into the future. Using a play off the words graduate Neil Armstrong said moments after he took mankind’s first steps on the moon, the university — which

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