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USL W League’s Minnesota Aurora FC Shoots for the Stars with Inaugural Kits

Kits build off Northern Lights motif from crest that was unveiled in late January; team will open 2022 season on May 26

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USL W League’s Greenville Liberty Unveil Name and Crest

Identity for sister club to USL League One’s Greenville Triumph SC was developed by Brandiose

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USL’s San Diego Loyal Teams Up with Mexican Manufacturer Charly for 2022 Season

Manufacturer based in Léon, Mexico, takes first step into U.S. soccer market with partnership

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USL’s Tampa Bay Rowdies Unveil New Crest, Kits

We “mustache” you a question: Have you seen the new crest and kits unveiled by the Tampa Bay Rowdies? The Rowdies, who play in the USL Championship, introduced the new look Friday. The crest maintains the traditional “Rowdies” wordmark that the club has used since 1975, while adding a bust

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Update: LouCity FC Introduces New Logo, Immediately Scraps It

Note: The story below appears as it originally did upon the unveiling of the new logo, the team has since announced it will seek a new logo — that update has been appended to the end of this post. Thanks. *** The name’s Louisville City but its best friends call

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USL 2 Team Taking Suggestions for New Name

The Michigan Bucks of USL League Two (formerly the Premier Development League) have relocated from Pontiac to Flint for 2019 and are now contemplating a change to their name, logos, and colours to accompany the move. Of course, since Flint *is* in Michigan, they could always just keep the name

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Memphis 901 FC Announces Name, Unveils Logos Ahead of First Season

What better way for the City of Memphis to celebrate “901 Day” than to reveal the name of their brand new professional soccer team? This morning on September 1st (9/01) at precisely 9:01am local time, the name and logo of the newest United Soccer League soccer team was unveiled, introducing

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Pittsburgh Riverhounds Upgrade Logos, and then some

Pittsburgh’s top soccer club is getting a serious upgrade in the logo department. A member of the United Soccer League for twenty seasons, Pittsburgh Riverhounds SC unveiled a new look on Friday night, one that immediately changes the identity of the club from “just another minor league soccer team” to

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