The Winnipeg Jets have become the ninth National Hockey League team to announce they will wear an advertisement on their in-game jerseys during the upcoming 2022-23 season and beyond.
The Jets have partnered up with Winnipeg-based Canada Life, an insurance and financial company that is also the naming rights holder of their home arena. A little double dippage going on there.
The Canada Life patch will appear on both the Jets’ home blue and road white jerseys worn during games; fans wishing to add a Canada Life patch to their own Adidas Adi-Pro jerseys may do so at the official Jets team shop.
“We are proud to evolve our long-standing partnership with Canada Life and further emphasize our organizations’ shared community commitment by growing the Canada Life-Winnipeg Jets connection in this very visual way on our Winnipeg Jets jerseys,” said Norva Riddell, Sr. Vice President, Partnerships & Premium Service with True North Sports & Entertainment in the team’s press release. “It is only fitting that the Winnipeg Jets jersey patch represents a Canadian organization with as much local connection and history as our team itself and that values community in the way that we strive to do at True North.”
As mentioned earlier in this post, the deal to display the Canada Life patch on the Winnipeg Jets uniforms is a multi-season deal; the exact terms of the agreement were not included in the press release from the team.
Here’s a look at the nine NHL teams to announce their jersey advertisement deals for 2022-23 at this time:
In August 2021, the National Hockey League announced teams would be permitted to add an advertisement to the front of their jerseys beginning with the 2022-23 season; since that announcement, the Washington Capitals, Columbus Blue Jackets, St. Louis Blues, Vegas Golden Knights, Minnesota Wild, Pittsburgh Penguins, Arizona Coyotes, Montreal Canadiens, and now the Winnipeg Jets have all revealed their plans for wearing an ad on their uniforms.
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