Battle of the Birds features classic MLB, MiLB brands
When the Triple-A Memphis Redbirds hosted their parent club, the St. Louis Cardinals, for their final Spring Training game of the season March 25, I couldn’t resist the opportunity to make my way to the home of the blues, the birthplace of rock ‘n’ roll, to see two of baseball’s
Baylor Athletics Teases Unified Nike Branding
Baylor is one of just a handful of big-time college athletic departments that lacks color consistency across its 18 sports programs. But if graphics are any indication, the Bears will unveil a “unified” brand during the football team’s annual Green and Gold spring game on April 13. Though the university’s
Ranking the Best of the MiLB Copa de la Diversion
Last week, we were introduced to the 72 Spanish-language brands that Minor League Baseball will feature in its Copa de la Diversion this season. Now that we’ve had time to process what we’ve seen and break down what works and why, here are the seven best looks, nicknames, and identities.
RiverDogs Honour Trivial Pursuit, Seinfeld as Moops
This year marks the 40th anniversary of the board game Trivial Pursuit, but that fact alone wasn’t enough for one minor league team to honor the game’s contribution to our cultural lexicon. The Charleston RiverDogs are going one level further down the rabbit hole, and will play a game referencing
NLL Adds Two for 2020, Logos Unveiled
Two new National Lacrosse League clubs, one an expansion, one a relocation, for the 2019-20 season unveiled their new looks at separate events last month. Starting with the expansion team, the New York Riptide unveiled their inaugural identity at NYCB Live before the final of the indoor New York Open
Batman vs. Valencia CF Forever
DC Comics is reportedly upset with Valencia CF, a six-time champion in Spain’s La Liga, over their commemorative centennial logo. Batman vs. Valencia? This is the worst one of all the sequels. According to a report earlier today in the Associated Press, DC Comics has filed a complaint over the
Studio Stories: The 2019 and 2020 Final Four Logos
Whatever the theme, the NCAA embraces city identity in crafting a new mark and brand identity for the Final Four each and every year. For 2019, it’s angularity in the NCAA’s celebration of nature in the Final Four logo. For 2020, look for the rising of the Phoenix to provide
Buckle Up! NHL Unveils 2020 Winter Classic Logo in Dallas
The 2020 NHL Winter Classic logo was unveiled this afternoon via an article on NHL.com about an hour before a press conference regarding the event. Designed by Fanbrandz out of New Jersey, the logo is based off of a belt buckle, a fashion accessory traditionally associated with Texans, cowboys, and
2019 MLB Team Twitter Hashtags and Emojis
With the first game of the 2019 Major League Baseball regular season schedule set for Wednesday, the league release its set of new team hashtags for Twitter. Of the thirty hashtags, eighteen remain the same as 2018 with a few of the others simply changing or adding an extra word.
Flames Going Retro in Stanley Cup Playoffs
The Calgary Flames are back in the Stanley Cup Playoffs and are planning to do so while wearing their retro third uniform. It will just be the Flames third appearance in the Stanley Cup Playoffs since 2009. According to a Tweet by @CompleteHkyNews, Flames Director of Marketing Ryan Popowich has
Down East Wood Ducks to play as Kinston Collard Greens
If you’re not exhausted from Minor League Baseball’s unveiling of 72 Copa de la Diversion identities, there’s more temporary baseball brand news to share. The Carolina League’s Down East Wood Ducks will commemorate their hometown’s Agriculture/Farm Appreciation Weekend by playing three games at the Kinston Collard Greens. The so-called “Farm
MiLB unveils Copa de la Diversion logos: Part 2
Minor League Baseball’s Copa de la Diversion program has grown from just four teams in 2017 to 33 last year to 72 this season. It’s so many that we had to break our post into two parts. Below are the second set of 36 unveiled over the course of the