MiLB rolling out Spanish-language Copa de la Diversion brands
Minor League Baseball’s successful Copa de la Diversión (Fun Cup) program, in which teams reimagine their brands in the Spanish language and in the traditions of Latin communities, has grown to more than twice its previous size this season. The program began with just four teams in 2017, jumped to
NCAA Reveals 2019 Final Four Court
March Madness officially tipped off on Sunday evening with the announcement of the 68-team field for the NCAA Men’s Basketball Tournament. If spending your first day back in the office filling out dozens of brackets wasn’t evidence enough, the tournament’s official Twitter account shared a photo of the Final Four
Green Caps Across MLB Today for St Patrick’s Day
Every Major League Baseball club will be donning green and white versions of their usual Spring caps today in honour of St. Patrick’s Day. As is Major League tradition, every cap follows the same template except for the San Francisco Giants, who are their own thing and we love them
From logo to mascot: Sod Poodles introduce Ruckus
The Amarillo Sod Poodles, one of the most talked-about new minor league baseball brands this season, have taken their grimacing logo and turned him into the team mascot. Ruckus is an oversize prairie dog (Sod Poodles is an obscure, or possibly completely fabricated, slang term for prairie dogs, which are
Durham Bulls throwback to Tobacconists days
The Durham Bulls franchise, currently the Triple-A affiliate of the Tampa Bay Rays (and the only Triple-A affiliate the Rays have ever had), has been around since 1902, when they were called the Tobacconists, a nod to the local agricultural industry. That team, Durham’s first in professional baseball, didn’t play
First Look at NFL 100 Jersey Patch and Football
The National Football League is all set to celebrate their 100th anniversary season this fall, and they’ll be doing so (as you’d expect) with a special logo to commemorate the milestone year. Back in October, the league unveiled the logo you see above, so that’s not necessarily news (although it
West Coast Conference Unveils New Logo
Overshadowed by St. Mary’s shocking win over top-ranked Gonzaga late last night, the West Coast Conference introduced a brand new logo on Tuesday afternoon. The new logo was developed by Legend Labs, a brand strategy firm. “We began this process under the strong leadership and guidance of the West Coast
Major League Lacrosse Unveils Whole New Look for 2019
Major League Lacrosse has dropped a new league logo just a few days after the new look had leaked via a trademark registration on Twitter. After surveying fans throughout the 2018 season, the league took steps on working on a rebrand. Led by the Troika/Mission Group (TMG), the league consulted
Rochester Red Wings to wear hockey-themed jerseys
You’d be forgiven if your thoughts go to hockey when you hear the name of the Triple-A baseball team in Rochester, New York. Minor League Baseball’s Rochester Red Wings, who adopted their nickname in 1928, pre-date the NHL’s Detroit Red Wings by three years, but it’s safe to say that
Northwestern Channels Grizzlies For Senior Day Unis
The Northwestern basketball team last Thursday released alternate uniforms for their annual Senior Day game that ooze ‘90s nostalgia. The black uniform — designed by seniors Jordan Ash, Charlie Hall, Vic Law, Dererk Pardon and Ryan Taylor — features a retro-style font reminiscent of the Vancouver Grizzlies’ logo, with claw
NH Fisher Cats honor Franco-American heritage with Expos unis
The New Hampshire Fisher Cats will honor their region’s French heritage with uniforms that evoke a team that once played in the second-largest French-speaking city in the world. That city is Montréal, Québec, just over 250 miles northwest of Manchester, New Hampshire, and the team, of course, is the long-lost
Sacramento River Cats unveil new uniforms for 20th season
The Triple-A Sacramento River Cats will commemorate their 20th season with a redesigned set of uniforms. The uniforms incorporate a mixed bag of the team’s traditional maroon, black, and white and its alternate gold and black. The home whites feature the River Cats script on the jersey and the team’s